Selected Work
Work that starts with clarity and compounds into impact
Across global brands, early-stage founders, and fast-scaling businesses.
National Geographic — Mega Icons
Problem
Complex real-world stories needed narrative clarity without losing depth or credibility.
Outcome
Built a structured storytelling framework that translated raw research into compelling, repeatable narratives for a global audience.
Details on request
BYJU’S FutureSchool — New Year Campaign (US + Canada)
Problem
High-stakes growth market with low brand recall and intense competition during peak sales season.
Outcome
Led end-to-end narrative strategy and execution across films and social assets, strengthening brand differentiation and validating messaging through real-time A/B testing.
Nykaa Fashion — Spring Summer ’21 Campaign
Problem
Post-pandemic fatigue required a fresh emotional reset without losing brand aspiration.
Outcome
Shaped a cohesive brand narrative across films and performance assets, reinforcing recall while balancing relatability with aspiration.
Details on request
Medfin — Brand Refresh & Mascot Launch
Problem
Healthcare messaging was fragmented, overly clinical, and difficult for consumers to relate to.
Outcome
Rebuilt the brand voice and visual language, introducing a mascot-led system that humanised communication across digital and social platforms.
Details on request
Manufacturing & B2B Platform — Narrative Strategy (Anonymised)
Problem
Strong offline traction but no clear digital story for investors, talent, or partners.
Outcome
Created a founder-led narrative framework that clarified positioning, aligned internal teams, and enabled confident communication across hiring, fundraising, and sales.
More detailed case studies and extended work samples are available on request.
